Yaneth
PR & Media Management, Influencer Management, Creative collateral & Direction and Social.
From Yaneth's initial market launch to ongoing creative support, our work has encompassed developing their PR and media strategy, managing influencer partnerships, providing creative assistance during campaign shoots, and producing high-end tailored creative collateral.
With James worked to launch Yaneth into the market with a comprehensive media strategy. We began with a successful brand launch event and followed with ongoing public relations efforts. Our approach resulted in Yaneth being featured on the front cover of South Australian Style Magazine, worn by fashion editors at Australian Fashion Week, and showcased in major metropolitan media publications.
PR & Media Management.
Influencer Management.
With Influencers being an integral part of Yaneth’s overall marketing strategy, we worked closely with the client to negotiate and implement brand partnerships with key fashion players such as Elle Ferguson, Phoebe Burgess, Holly Lyle, Alexandra E Style, and more.
We continue to produce key brand collateral for Yaneth. This includes designing brand partnership presentations, seasonal lookbooks, brand guides and vision presentations, advertorial content, and more.
Creative Collateral.
With James oversaw organic social media for Yaneth, working closely with the client to establish and convey brand messaging since their launch in October 2023. We set the foundations, creating all content, including reels and graphics, drafted captions, and managed overall implementation, before handing this over to the client for internal management.
Social media management.
Our team continues to work with Yaneth on all brand photoshoots, offering creative assistance from initial concepts and model scouting through to the execution of shoot days. For each brand shoot, we've also provided video content to capture footage for social media and brand promotional videos.
